Tuesday, January 23, 2007

Easy Looks Cosmetics!

EasyLooks – a world-premiering cosmetics concept where a complete look is put together in a portable, disposable kit. The premier Looks are as follows: Blue Days Look, Lavender Love Look, Bronze Me Look, Smokey Eyes Look and Silver Nights Look.

The brand identity and package design of EasyLooks is meant to encourage young women to try new makeup looks as willingly as they try different fashion looks. The premiering lineup consists of five different looks, tailored for the Fall and Winter season 2006/07. New looks are scheduled to launch three times a year.

Creative Director(s): Jörgen Olofsson >> Art Director(s): Karin Larsson >> Photographer(s): Henrik Bonnevier >> Other(s): Production Designer: Anna Johansson >> Account Executive: Linda Björk


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