A Vodka Pack!

The TASK:

To a launch a Virgin branded Vodka, as a mainstream alternative to corporate, sanitised brands like Smirnoff.

THE CREATIVE BRIEF:

Development of brand name, graphics and structure To challenge usual spirit conventions, which normally sell on the premise of demographics and purity. These spirits have unique, evocative characters supported by a motivating story or fact. No bullshit, no hype, its real

THE SOLUTION:

The creation of 3 vodkas with distinct archetype personalities, which have been personified by 3 chaotic, raw and imperfect styles of illustrations and story writing to support their distinct and individual characteristics.