Sunday, August 20, 2006

A Vodka Pack!

The TASK:
To a launch a Virgin branded Vodka, as a mainstream alternative to corporate, sanitised brands like Smirnoff.
THE CREATIVE BRIEF:
Development of brand name, graphics and structure To challenge usual spirit conventions, which normally sell on the premise of demographics and purity. These spirits have unique, evocative characters supported by a motivating story or fact. No bullshit, no hype, its real
THE SOLUTION:
The creation of 3 vodkas with distinct archetype personalities, which have been personified by 3 chaotic, raw and imperfect styles of illustrations and story writing to support their distinct and individual characteristics.

1 Comments:

Anonymous Anonymous said...

It's really an ingenious effort. Can you post a bigger size? I just wanted to read what's written on the bottles.
tidbitz@hotmail.com

7:18 pm  

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