Tuesday, January 23, 2007

Cabernet Sauvignon!


Root One tells the story of the original ungrafted Cabernet Sauvignon rootstock, extinct in Europe and now only found in Chile. The rich history of this woodstock is visually linked to the final glass of wine, an image of which is hidden in the vine. As you read the story the root leads you down to where it all begins, beneath the soil. A gardener's tab creates a unique neck label and emphasises the horticultural theme.

Creative Director(s): David Turner & Bruce Duckworth >> Copywriter(s): David Turner >> Art Director(s): Shawn Rosenberger >> Illustrator(s): Shawn Rosenberger >> Other(s): Client: Click Wine Group >> Awards: Epica Bronze 2006

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