Saturday, August 19, 2006

Waitrose Cooking Ingredients

While companies across the planet spend crores on finding a brand name and spends billions on promoting that name, Waitrose, a company from the United Kingdom seems to have taken a radically different approach to the word 'Branding'. There's something so nice about their products that are known by what they actually are.
Be it a bottle of Vinegar, a jar of Mayonnaise or a bottle of Beans, they are called just that. The simplicity of their labels and the clear no-nonsense typography works like magic. You can also buy their products online here.

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